Leading Manufacturers in the Surgical Generators Market Contribute 45% Revenue Share
The surgical generators market is dominated by the key manufacturers that are focused on providing regulatory compliant and technologically advanced medical devices in order to increase the acceptance of surgical generators. Portable devices with advanced technology and short technical time combined with superior user interface are being provided by the major companies operating in the global surgical generators market. The major manufacturers in surgical generator market upholding large revenue share are Ethicon (J&J), Bovie Medical Corporation, Olympus Corporation, CONMED Corporation, Medtronic, Soring, CooperSurgical, and KLS Martin. The latest offering by manufacturers includes Argon Plasma Coagulation Generators. Compatibility and electrical output transducer are seamlessly integrated to the surgical generators devices. In further addition to this, there is a major focus on improving safety features in the global surgical generators market to reduce the probabilities of burns and injury and consequently improve patient safety. Manufacturers are constantly introducing new and improved products in the global surgical generators market with emphasis on research and development in the electrosurgical radiofrequency generator. Furthermore, constant research and development is projected to generate substantial market growth during the study period.
Growing Demand for Advanced Energy Devices in Operation Theaters and Emergency Rooms
Integrated operating rooms have evolved and revolutionized the way surgeries are performed in the recent times. The new technologies have transformed the electrosurgery and associated devices. Modern-day integrated operating theaters are built with advanced hi-tech technologies that intended to maximize the productivity and efficiency. The advancement in surgical generators have modernized the concept of minimal invasive surgeries. The ultra-precision in performing the cut and coagulation by the utilization of Argon Plasma Coagulation Generators have minimum side effects. New advanced ultrasonic generators and electrosurgical radiofrequency (RF) generators are capable of handling variations in the input requirement of ablation devices and cautery, additionally the increased compatibility of surgical generators with the ablation devices have made the surgical generator a choice of instrument in operation theaters, which is expected to nurture the growth of the surgical generator market. In developed countries such as the U.S. and Germany the preferred location for performing surgeries is hospitals, rather than clinics, to reduce the vulnerability of getting nonstandard healthcare infrastructure, which increases the adoption of surgical generators in hospitals and ambulatory surgical centers.
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Specialized Distribution Channels for Surgical Generators
The manufacturers of surgical generators are offering their devices through retail channels. Also, they are offering their approved devices through specialized distribution channels to clinics. The vertical integration strategy has given them a competitive edge over standard ablation device manufacturers. Hospitals that purchase surgical generators devices receive financial aid from government authorities in developed countries. For instance, Medtronics, in 2016 launched Valleylab FT10 energy platform, and Valleylab FT10 receives financial aid from government to facilitate the purchase.
Availability of Safety-oriented Surgical Generators
The conventional surgical generators are being rapidly replaced with advanced devices, on the account of increasing focus on safety associated with the electrosurgical devices. Medical device manufacturers operating in the electrosurgical radiofrequency generators market are focusing on providing enhanced safety features to the end users to minimize chances of burns and increase patient safety. MEGADYNE MEGA POWER Electrosurgical Generator manufactured by Ethicon US LLC. (Johnson & Johnson), is equipped with an additional electrode Protection System (EPS) which protects the patient’s skin from damage. During the electrosurgical procedure, when the fluctuations in the electrical current or anomaly in output from surgical generator are detected at the anode tip, EPS system turns off the electrosurgical generator which reduces the risk of burns.
Competitive Landscape
This section of the report features profiles of the major key players operating in the surgical generators market based on their market shares, differential strategies, product offerings, marketing approach and company dashboard. Examples of some of the key players featured in this report include Boston Scientific Corporation, Bovie Medical Corporation, B. Braun Melsungen, Olympus Corporation, CONMED Corporation, ERBE Elektromedizin GmbH, Bowa, Medtronic, Soring, CooperSurgical, Ethicon and KLS Martin.
The key manufacturers of surgical generators are focusing on technological advancement to capture large share in the market. The companies offering low capacity surgical generators devices are concentrating on promoting dynamic pricing strategies. These companies are offering their products with additional operating training. Conventional distribution channels, such as hospitals, clinics, and online channels, are expected to be the key target of the key manufacturers.
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Definition
The workflow of electrosurgical radiofrequency (RF) generator follows the conversion principle where electromagnetic energy is first transformed into kinetic energy due to resistance to current flow then to thermal energy. The preferred effect in the tissue is resulted based on number of electromagnetic properties as well as elements relative as contact point and tissue exposure time additionally the dimensions and profile of the surface of the anode pole near to or in contact with the target tissue.
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